What is Google Analytics? A Comprehensive Detail
It is tricky for someone to show the website or app performance instantly. So, are you worried about this? How do you do it? Don’t worry, you can do this very easily. For this, you need a tool that tracks your site performance and also informs you about site traffic.
That’s why Google Analytics was introduced. It helps us to show the site’s performance, which is the most important part of our job when we report to a boss or a client.
If we are working on our personal blogs, it is also essential. In this article, We will explore what is Google Analytics and how we can get started it.
So, get ready to learn all about Google Analytics.
What is Google Analytics?
This is one of the best options for tracking traffic. It keeps track of the quantity, origin, activity, and duration of visits to our website. We can see popular and underperforming pages. Use this data to learn what our audience enjoys and what needs improvement.
Google Analytics can help with these:
- We can track site visitors, their locations, and their devices.
- Track visitors’ pages, durations, and actions on your site.
- We can check how visitors find our website. Are they coming from social media or direct visits from Google through keywords?
Read More: What is sitemap uses and Tips Detail
How to Get Started with Google Analytics
Getting started with it is straightforward. Follow these steps to set it up:
Create a Google Analytics Account
If you want a Google Analytics account on your website. You will go to the Google Analytics website. You must sign in with your Google account. If you do not have this account, you will need to create it first.
Click on the ” start for free” button. You can see the button in the image.
Welcome page
After signing in or making an account, you are welcome to use this tool. To continue, click the “Start measuring” button.
Account setup
At this step, you can enter your account name. You can also make decisions about how we share data. After this, you can click on next.
Set Up a Property
A property set up in Google Analytics means a website or app that you want to track. At this step, you enter our website name and URL. You set the time zone and select currency. Now, click the button on next.
Add Business detail
You choose a category based on our industry. Also, you select a business size.
After that, press the “next” button to continue.
Terms and Services agreement
After selecting your business object, such as sales, leads, traffic, etc, you click on the “create” button. Now you accept the terms and services agreement.
Get the Tracking ID
Once your property setup is complete It will give you a tracking ID. We click on admin, also next click on tracking info, and select the option “tracking code” from the dropdown menu. You need to add it to your website.
The tracking ID looks like this, usually UA-000000000-X. The first set of numbers (00000000) is your personal account number. The second property number (X) is linked to your account. It is unique and personal information. So, we don’t share this code with anyone.
How to Add Google Analytics Tracking Code to Website?
You can add the tracking ID to every website page to start collecting data.
If you use WordPress, many themes contain a code-paste section. You can also use plugins like “Google Analytics for WordPress by MonsterInsights.” You may need to alter your site’s HTML to add the tracking ID for additional platforms and can use different ways to add this ID according to your site requirements.
For example:
- Static Sites: For this, we can copy and paste the snippet into your web pages’ HTML after the tag.
- For Dynamic Website: Add the tag to every web page. Because dynamic sites created HTML.
- Webhost: Some ISPs offer plugins that automatically install Google Analytics tracking code on your website. Add your Analytics ID following your platform’s instructions.
- Google Tag Manager Website: Google Tag Manager manages analytics and site-tracking tags for free. Tag Manager installs Analytics tags.
Verify the Installation
After adding the tracking code, we can check if Google Analytics is receiving data.
You can do this by going to the “Real-Time” section in the Google Analytics dashboard. If everything is set up correctly, you should see our own visit to the site appear.
Conclusion
An essential tool for anyone trying to enhance their website is Google Analytics. It gives us insightful information about our audience and supports our decisions based on information.
We will be well on our way to enhancing our web presence if you follow the setup instructions and understand how we will be improving our online presence.
Frequently Ask Questions
How can I contact Google Analytics support via email?
Click the header. Click on Contact Us under Need more help? Now, you can enter a description of your problem in the text box, then click the Next Step button. If you want, you can select a suggestion to obtain additional details or select Next Step again. Then you can open the email or chat box.
Is Google Analytics available for free?
Yes, the tool is available for free. With its help, you can enhance the return on investment in advertising.
Is SEO relying on Google Analytics?
It’s an essential tool to analyze SEO. It also breaks down the impressions and clicks on your non-sales pages. This is particularly helpful for monitoring blog content pages to identify trendy topics. Then, you can use different lead-generating materials and FAQ schemas to further enhance them.
